Compare Engagement Rates.
See how your engagement rate stacks up across different platforms. Select 2–4 platforms, enter your numbers, and compare side-by-side.
Select 2–4 platforms to compare
(Likes + Comments + Saves + Shares) ÷ Followers × 100
TikTok
(Likes + Comments + Shares) ÷ Followers × 100
How cross-platform comparison works.
Pick your platforms
Select 2 to 4 platforms you want to compare
Enter your stats
Fill in the metrics for each platform from your analytics
Compare results
See rates side-by-side with tier badges and benchmarks
Why should you compare engagement rates across platforms?
Each social media platform has different engagement dynamics, so comparing raw percentages is misleading without context. A 3% engagement rate is "good" on Instagram but only average on TikTok. Comparing your rates side-by-side — each benchmarked against its own platform standards — gives you a true picture of where your content performs best and where there's room to improve.
This tool uses the default formula for each platform (by followers for most, by impressions for Twitter/X) so you're always comparing within each platform's context. Every result is benchmarked against the latest 2026 data.
When should you use cross-platform comparison?
- Content repurposing decisions — Identify which platform rewards your content style most
- Budget allocation — Focus time and ad spend where you get the highest engagement
- Brand partnership pitches — Show potential partners your strongest platform with data
- Growth tracking — Monitor which platform is trending up or down month over month
What are average engagement rates by platform in 2026?
Average engagement rates vary significantly by platform. TikTok leads with average rates of 4–10% for nano creators. Instagram averages 2–5% for nano creators. YouTube typically ranges 2–5% by subscribers. LinkedIn sees 1–3% for personal profiles. Twitter/X averages 0.3–1% by impressions. Facebook pages typically achieve 1–3%. Use this comparison tool to see exactly where you stand on each platform relative to these benchmarks.
Individual platform calculators.
Frequently Asked Questions
How do I compare engagement rates across different platforms?
Select 2–4 platforms in the comparison tool, enter your metrics for each, and the tool calculates your engagement rate on each platform using the appropriate formula. Results are displayed side-by-side with tier badges showing how you rank against benchmarks for each specific platform.
Which platform has the highest engagement rate?
TikTok consistently has the highest engagement rates of any major platform, with nano creators averaging 10–18%. This is because TikTok's algorithm prioritizes content discovery over follower relationships. Instagram typically comes second, followed by YouTube, LinkedIn, Facebook, and Twitter/X.
Can I compare engagement rates from different follower counts?
Yes. The comparison tool benchmarks each platform independently based on your follower count on that platform. A creator might have 50K followers on Instagram and 10K on TikTok — the tool evaluates each against the correct tier benchmarks.
Is a 3% engagement rate good on every platform?
No. A 3% engagement rate is considered "good" on Instagram, but only "average" on TikTok where good rates start at 6%. On LinkedIn, 3% would be excellent. Context matters — always compare against platform-specific benchmarks rather than using a universal number.
Learn more about engagement rates.
What Is a Good Engagement Rate? (Latest Benchmarks)
Platform-by-platform benchmarks for 2026
Engagement Rate by Follower Count: Nano vs Mega Benchmarks
Latest data across all tiers and platforms
Engagement Rate Formula: How to Calculate ER on Every Platform
By followers, by reach, by impressions — complete guide